Backlinks are a cornerstone of search engine optimization (SEO).
High-quality backlinks can drive traffic, enhance domain authority, and improve search rankings.
However, finding backlinks for your website or identifying where your competitors are getting theirs can be a daunting task without the right tools.
It could even factor into your decision making when buying a domain name.
Fortunately, backlink finders streamline this process.
In this article, we highlight the 10 best backlink finders that can help you discover valuable backlinks and gain insights into your competitors’ strategies.
1. Ahrefs
Ahrefs is widely regarded as one of the most powerful SEO tools, and its Site Explorer tool is exceptional for backlink analysis.
Key Features:
- Analyze your backlink profile and domain authority.
- Discover all backlinks pointing to a website, including broken links.
- Compare your backlinks to competitors’.
- Access a large backlink index updated regularly.
Best For: SEO professionals and businesses serious about deep backlink analysis.
Pricing: Starts at $99/month.
2. SEMrush
SEMrush is an all-in-one SEO suite with a Backlink Analytics tool that provides detailed insights into your backlink profile.
Key Features:
- Monitor backlinks and analyze competitors’ link-building strategies.
- Access data on link quality and toxicity.
- Find potential backlink opportunities using the Link Building Tool.
- Discover referring domains and anchor texts.
Best For: Comprehensive SEO audits and competitive analysis.
Pricing: Starts at $129.95/month.
3. Moz Link Explorer
Moz’s Link Explorer offers an easy way to analyze backlinks and identify link-building opportunities.
Key Features:
- Explore backlinks, linking domains, and anchor text.
- Discover lost and new backlinks over time.
- Assess your domain authority (DA) and compare it to competitors.
- Identify spammy links that may harm SEO.
Best For: Small businesses and marketers looking for simple backlink analysis.
Pricing: Starts at $99/month.
4. Majestic
Majestic is a dedicated backlink analysis tool, ideal for those who want deep insights into link data.
Key Features:
- View a detailed map of a website’s backlinks with the Trust Flow and Citation Flow metrics.
- Analyze historical backlink data.
- Compare link profiles of multiple websites.
- Use the Site Explorer tool to assess backlink quality.
Best For: SEO experts focused exclusively on backlinks.
Pricing: Starts at $49.99/month.
5. Google Search Console
Google Search Console is a free tool that provides basic yet valuable insights into your website’s backlinks.
Key Features:
- Identify backlinks pointing to your site.
- Discover which pages on your site are linked the most.
- Analyze internal links and referring domains.
- Check for manual penalties affecting your backlinks.
Best For: Beginners and website owners on a budget.
Pricing: Free.
6. BuzzSumo
BuzzSumo is a content marketing tool with backlink analysis features that can help you track backlinks to your content.
Key Features:
- Monitor backlinks to your content and identify high-performing pages.
- Discover who links to competitor content.
- Track new backlinks with alerts.
- Leverage data to find content that earns links naturally.
Best For: Content marketers seeking backlinks through valuable content.
Pricing: Starts at $119/month.
7. Ubersuggest
Ubersuggest by Neil Patel offers a cost-effective backlink analysis tool for small businesses and marketers.
Key Features:
- View backlinks to any website or specific page.
- Analyze backlink opportunities and referring domains.
- Identify your competitors’ top backlinks.
- Track lost or gained links over time.
Best For: Small businesses and solopreneurs on a budget.
Pricing: Starts at $29/month.
8. Serpstat
Serpstat is an affordable all-in-one SEO platform with a strong backlink analysis feature.
Key Features:
- Analyze backlinks and referring domains.
- Discover link-building opportunities.
- Monitor new and lost backlinks.
- Compare backlink profiles across competitors.
Best For: Businesses looking for affordable, all-in-one SEO tools.
Pricing: Starts at $69/month.
9. SE Ranking
SE Ranking is a comprehensive SEO platform with a reliable backlink checker tool.
Key Features:
- Analyze backlinks and their quality.
- Track backlink changes (new/lost links).
- Identify anchor texts and referring domains.
- Audit competitors’ backlink strategies.
Best For: Small to mid-sized businesses needing an all-around SEO solution.
Pricing: Starts at $55/month.
10. Monitor Backlinks
Monitor Backlinks is designed specifically for tracking backlinks and analyzing their impact on your website.
Key Features:
- Track your backlinks and check for quality.
- Monitor competitors’ backlink profiles.
- Receive notifications for lost or gained links.
- Disavow spammy backlinks to protect SEO.
Best For: Individuals and businesses focused on proactive backlink management.
Pricing: Starts at $25/month.
Final Thoughts
Finding high-quality backlinks and analyzing competitors’ backlink profiles is essential to any effective SEO strategy.
It doesn’t matter if you’re a small business, a content marketer, or an SEO professional, these 10 backlink finders provide the tools and insights you need to succeed.
Choose the tool that best fits your budget, SEO goals, and experience level to start building a stronger, more competitive backlink profile today!